Dunkin’ dropps “Donuts”
Come January, 2019, the donut chain “Dunkin’ Donuts” will continue to brand itself under just “Dunkin’.”
The company has been in the breakfast industry since it’s inception. But now, because of a competitive breakfast market, it expanded its menu to offer more than just donuts. Dunkin’ also announced that it will focus on their beverages. Dunkin’s drinks account for 60% of their sales.
The company says this shift will increase convenience and speed for their customers. Dunkin’ sales more than 3 billion doughnuts and munchkins every year.