H&M And Actor John Boyega Launch New Men's Collection
H&M is proud to announce the upcoming release of Edition by John Boyega, a more sustainable menswear collection worn by one of the world’s most inspiring actors and changemakers. The new Edition collection features autumn’s key looks constructed from recycled, organic, and innovative materials, such as Vegea™ — a vegan alternative to leather, partly made from waste from the winemaking industry. Edition by John Boyega will be available at hm.com and in selected stores on October 28.
I'm excited to collaborate with H&M on a collection that aligns my passions with purpose. Sustainability to me, means thinking about longevity for the benefit of those coming after us. This collaboration has already birthed opportunities for fresh dynamic creatives.Two birds with one stone," John Boyega.
John Boyega is a brave leader of a generation that’s speaking up for change, believing there’s a better way to treat each other and the planet. H&M is proud to team up with John for Edition by John Boyega, a contemporary, more sustainable collection for men," Ross Lydon, Head of Menswear Design at H&M.